A partnership with Sportsman’s Warehouse provided accessible drop-off points for those South Africans who wanted to contribute to this cause. To add further support to the campaign, Cadbury Lunch Bar joined forces with well-known influencers such as Metro FM DJ Mo Flava, Laduma Magazine journalist Joe Crann and Bafana and Bidvest Wits Captain Thulani Hlatshwayo to get their fans to drive even more support and donations.
Community playing with the donated sport balls
On behalf of Cadbury Lunch Bar, we would like to thank those individuals who brought #MuchMuchMore spirit by donating a sportball to this cause! The difference this will make to the communities in South Africa is amazing and we are happy to be able to help facilitate this.”
Grant van Niekerk, Mondelez SA Category Director for Chocolate
Senior Account Manager at Plato Communications on behalf of Mondelēz SA