After a while, they couldn’t shake the memory of that joyful taste and, driven by an indescribable craving, they went on another expedition to see if more chocolate could be found.
To their surprise, the four new Martians, Cosmo, Cupido, Buzz and Luna came across the most exciting Cadbury slabs inspired by four of South Africa’ favourite chocolate bars. These chocolates were unlike anything they had tasted before, bringing them joy of a new kind.
The affectionate Cupido lost her heart to a Cadbury Caramilk P.S. slab with crispy rice flakes and covered in white caramilk confection.
Buzz, the loud, bold and energetic Martian, found his joy in the Cadbury Dairy Milk Crunchie slab with honeycomb pieces. The final discovery was by the adventurous Luna, who can’t get enough of the chewylicious Cadbury Dairy Milk 5Star slab.
With these limited edition flavours and the chance to collect four NEW Martian figurines there won’t be a dull moment this Winter and South Africans are invited to share in the Joy.
We are delighted to have the Martians visiting us again – each Martian is adorable, exudes a lively personality, has great character and an irresistible charm. The country fell in love with the Cadbury Martians in 2017 and we believe South Africans will discover joy of a new kind with our new limited edition slabs, campaign activities and collectable Martian figurines.”
Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
Choose from 80gm or 150gm Cadbury Dairy Milk slabs with on-pack promotional visuals OR any of the four new limited edition 150gm Cadbury slabs. Find a promotional sticker inside each pack. Then, collect four stickers and stick them on the promotional pamphlet found on the branded displays in participating stores. Finally, redeem a Martian figurine at any participating petrol station store using your completed pamphlet.
There are four new Martian figurines to collect and the promotion is valid while stocks last. T’s & C’s apply.
Look out for the entertaining new Martians TV Commercial or visit www.cadbury.co.za/martians. To follow the Martians' journey, go to @CadburyDairyMilkSA on Facebook and @Cadbury_SA on Twitter.
1. Martian figurines collection from 1 June to 31 August 2018, while stocks last
2. www.cadbury.co.za/martians live from 8 June 2018
3. Martians App, available for download NOW
4. Cadbury Martian Dance-Galactic activations;
- Durban – Gateway Theatre of Shopping, 10 – 15 July 2018
- Joburg – The Zone, Rosebank Mall, 23 – 29 July 2018
- Pretoria – Menlyn Shopping Centre, 31 July – 5 August 2018
- Cape Town – Canal Walk, 8 – 12 August 2018
Group Account Director at Plato Communications on behalf of Mondelēz SA