With the support of the Cadbury Martians APP and the new limited edition chocolate wrappers, consumers are now able to interact with the Martian figurines, in a way never seen before. Using augmented reality, the APP brings the Martians to life, in a fun song and dance routine.
In celebration of the new campaign, we teamed up with LikeDigital to turn the new limited-edition chocolate wrappers into an augmented reality storytelling device for the Martian figurines. Using product design and innovation through packaging, we have improved customer engagement – with meaningful and enticing interactions,”
Grant van Niekerk, Chocolate Category Lead, at Mondelez South Africa.