“Cadbury Dairy Milk is rooted in generosity, driven by the genuine desire to act on improving someone else’s situation. We know the ability to read for meaning empowers children to succeed and although there are a myriad of hurdles that may hinder this, a significant one is the sobering lack of storybooks children have access to in their mother tongues. We look forward to working with Nal’ibali, and the public, to create new children’s stories in African languages and making them accessible to all South African children. Ultimately, we want to create an impact by igniting a true love for reading amongst our children,”
Lara Sidersky, Mondelez SA Category Lead for Chocolate.
Reading aids learning
Language as a frame of existence
Cultivating a culture of reading
*Sources: https://www.news.uct.ac.za/article/-2019-01-11-solving-sas-literacy-crisis https://nicspaull.files.wordpress.com/2018/11/nic-spaull-and-elizabeth-pretorious.pdf https://www.news24.com/citypress/news/want-to-read-to-your-children-in-your-mother-tongue-check-out-these-books-20190221 https://nces.ed.gov/surveys/pirls/https://africasacountry.com/2019/04/why-are-south-african-children-struggling-to-read-properly https://www.publishsa.co.za/file/1519203677awr-2016publishingindustrysurvey.pdf https://www.businesslive.co.za/bd/companies/retail-and-consumer/2021-04-28-game-pins-hopes-on-selling-african-language-childrens-books-in-turnaround-drive/