SPREAD THE LOVE & SAY IT LIKE YOU MEAN IT WITH CADBURY P.S

“Be happy with being you. Love your flaws. Own your quirks.” - Ariana Grande

Self-love is the most important love. There are so many ways to express it but Cadbury P.S. is encouraging you to use the most powerful of them all - words! We are South Africa’s original messaging bar, and our message this Valentine’s Day is asking you to #SayItLikeYouMeanIt through words of affirmation for yourself and others.”

Lara Sidersky, Mondelez SA Category Lead for Chocolate.

We recognise this and want to put the power back in their hands by amplifying affirmations that encourage self-love, uplift and deepen positive connections. For Valentine’s Day, chocolate lovers can share a Cadbury P.S. bar with our iconic affirmations as well as join the conversation on social media to encourage others. We hope these generous little expressions create a ripple effect of positivity for the youth. And to further encourage this, we’re giving away some awesome prizes to those who harness the power of words,” adds Sidersky.

“Cyberbullying is prevalent because it’s easy to hide behind an online profile, often young people are so unaware of the impact of their actions and there really are no prerequisites or boundaries for those affected by cyberbullying,”

Cyber Safety & Cyber Wellness Author and founder of anti-cyberbully platform SaveTNet, Rianette Leibowitz.

Fingers are weapons that we can use to either break someone’s heart or make their day. Our youth are impacted by the environment around them and they need positive influencers that help them stay grounded. Ultimately, encouraging them to know their self-worth, increase self-acceptance and improve self-esteem. Those are the selfies we want to see more of.”