Cadbury Lunch Bar, the number 1 iconic chocolate bar in South Africa, recently made a big donation to Make A Difference Leadership Foundation through their Benefit Auction event hosted in the UK, by donating a unique art piece. This generous donation will assist the foundation to support talented future leaders through a comprehensive and long-term Scholarship Programme.
The art piece, which was auctioned off at the Make A Difference Leadership Foundation Benefit Auction at Painters' Hall in London, sold for an amazing R86 400!
The art piece, which was auctioned off at the Make A Difference Leadership Foundation Benefit Auction at Painters' Hall in London, sold for an amazing R86 400!
Johannesburg’s Skyline by John Vusi Mfupi
In 2016, as part of its ‘New Look, Same Great Taste’ campaign, Cadbury Lunch Bar commissioned artist, John Vusi Mfupi, to create an art piece making use of the Cadbury Lunch Bar wrappers, which were collected by consumers through various taxi rank promotions at Alexandra, Randburg, Bara and Bree. This artwork known as “Johannesburg’s Skyline” was revealed on numerous billboards around Johannesburg, before crossing land and ocean to the UK where it was put on auction and purchased by Herman Schey who resides in London.
John Vusi Mfupi
Cadbury Lunch Bar chose to work with John Vusi Mfupi as his work portrays a celebration of youth, vibrance and mobility, dealing with millennials lifestyle!
Make A Difference Leadership Foundation focuses on leadership development through education. Their approach is to identify academically talented learners, who do not have the necessary financial resources, and offer them support in the areas of education, leadership, mentorship and life-skills development.
Make A Difference Leadership Foundation focuses on leadership development through education. Their approach is to identify academically talented learners, who do not have the necessary financial resources, and offer them support in the areas of education, leadership, mentorship and life-skills development.
We are so proud about how much of difference this art piece will make to Make A Difference Leadership Foundation and the lives that will be touched thanks to this art piece.
On behalf of Cadbury Lunch Bar, I would like to take the time to thank Vusi for the effort he put into creating this amazing art piece for us. We know that this money will go a long way in improving the life’s of learners who do not have the necessary financial resources to make their dreams comes true.”
Grant van Niekerk, Mondelez SA Category Director for Chocolate
To find out more about The Make A Difference Leadership Foundation, visit them on http://madleadership.org or follow us on Twitter @CadburyChocBar or like us on Facebook
