We live in a world that’s always connected. We send congratulations with a balloon ‘GIF’ on WhatsApp, couples celebrate anniversaries through time-hop stories, and people wish friends ‘Happy Birthday’ by posting on social media.
We’ve become so reliant on receiving digital notifications that if these notifications aren’t available online – we find ourselves forgetting to wish and gift each other!
Well that’s all about to change with Cadbury GLOW.
This year Cadbury GLOW - the luxurious pralines, wrapped in delicious Cadbury chocolate, would like to help consumers remember some of the most important dates throughout the year, while also providing some tips and tricks to help them carefully select and budget for the perfect gifts.
We’ve become so reliant on receiving digital notifications that if these notifications aren’t available online – we find ourselves forgetting to wish and gift each other!
Well that’s all about to change with Cadbury GLOW.
This year Cadbury GLOW - the luxurious pralines, wrapped in delicious Cadbury chocolate, would like to help consumers remember some of the most important dates throughout the year, while also providing some tips and tricks to help them carefully select and budget for the perfect gifts.
Our aim is to create genuine connections between people, as we believe that giving a gift is a way of expressing love, gratitude and appreciation. There is nothing more heartfelt than making the effort to call or see someone in person to wish or congratulate them and to complete this gesture with a gift.”
Grant van Niekerk, Mondelez SA Category Lead for Chocolate
Whether it is buying a desk calendar, marking all the important anniversaries and dates for the year ahead of time, or setting a reminder to pick up the phone to call that special someone - making a real effort to connect makes anyone feel special, especially in this day and age where people are so busy.
It could be a gift for a teacher on Teacher’s Day, who spent the whole holiday marking exams, or spoiling the friend who is always there for you on Friendship Day. Cadbury GLOW will be there to help you make the moment GLOW.”
Grant van Niekerk, Mondelez SA Category Lead for Chocolate
Celebrate these special moments throughout the year with Cadbury GLOW – a treasure chest of luxurious pralines with a velvety chocolate filling; a chocolate that makes every moment glow. Cadbury GLOW is available in stores nationwide in two sizes, the 160g with 16 pralines as well as the 240g with 24 pralines.
Follow CadburyDairyMilkSA on Facebook and Cadbury_SA on Twitter for updates on some of the most important days in the year, as well as inspirational downloadable e-Cards.
