The new Cadbury Martians, Cosmo, Buzz, Cupido and Luna, are building an emotional connection through sight and sound with consumers and are igniting joy of a new kind through an exciting Augmented Reality (AR) experience.
With the support of the Cadbury Martians APP and the new limited edition chocolate wrappers, consumers are now able to interact with the Martian figurines, in a way never seen before. Using augmented reality, the APP brings the Martians to life, in a fun song and dance routine.
With the support of the Cadbury Martians APP and the new limited edition chocolate wrappers, consumers are now able to interact with the Martian figurines, in a way never seen before. Using augmented reality, the APP brings the Martians to life, in a fun song and dance routine.
In celebration of the new campaign, we teamed up with LikeDigital to turn the new limited-edition chocolate wrappers into an augmented reality storytelling device for the Martian figurines. Using product design and innovation through packaging, we have improved customer engagement – with meaningful and enticing interactions,”
Grant van Niekerk, Chocolate Category Lead, at Mondelez South Africa.
Download the APP now on Google Play or the APP Store to immerse yourself in this exciting AR experience, enjoyed exclusively through the Cadbury chocolate wrappers. Scan any limited-edition Cadbury slab and see the Martians come to life. Scan two slabs and who knows what you might discover?
Enjoy and share the fun on Facebook at @CadburyDairyMilkSA and on Twitter @Cadbury_SA
