Join The Every Fan Man as he shows fans how they can 'Taste The Action' with Cadbury

05 September 2019

#CadburyTasteTheAction

As we all know, Cadbury has partnered up with top tier English football-The Premier League - to offer our loyal fans the experience of a lifetime. The competition kicked off on the 01st of August and ends on the 30th of September 2019, giving consumers a chance to win one of these three GRAND prizes, each consisting of a trip for two, to watch a Premier League game LIVE in the UK! What's more, consumers can stand a chance to win weekly instant prizes too!

To show our fans how truly amazing this prize is, Cadbury is introducing 'The Every Fan Man'! He is a typical Mzansi guy who is soccer crazy and represents soccer fans in South Africa.

Bongani Dube perfectly personifies these traits. He is a stand-up comedian and rising star, so he's sure to offer a humorous take on this exciting experience!

Cadbury FC is sending Bongani to the UK to scout out the 'Taste The Action' grand-prize tickets to a live Premier League game and a once
in a lifetime trip in and around London.

'The Every Fan Man’ has his work cut out for him. His job is to highlight to fans back home what they could win if they enter the Cadbury FC ‘Taste the Action’ promo: ‘This could be you’. Everything he experiences, consumers can win, bringing true meaning to the term ‘Taste the Action’. Bongani is our eyes and ears on the ground, scouting out what the prize is all about - he is our blank canvas.”

Lara Sidersky, Mondelez SA Category Director for Chocolate

Never been to the UK, but I’m coming for you @premierleague! 🤠 #CadburyTasteTheAction
Posted by Every Fan Man on Monday, September 2, 2019

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What makes the 'Every Fan Man' even more unique is that he has never been to the UK, so he will be experiencing absolutely everything for the first time, from the long night flight, commuting around London, to the craziness of a live Premier League game - offering an endearing, comical take on a South African abroad.

As we know, South African soccer are unlike any other fans in the world. From our vuvuzelas to our imaginative anthems, the rest of the world definitely sees us as unique. The 'Every Fan Man' will bring this distinctive spirit to the Premier League, making fans back home proud.

This is an amazing experience for me, and I can't wait to share every detail of it with the rest of South Africa. I'm going to the UK to tell them that you, the winners of the Cadbury FC 'Taste The Action' competition are coming, so that they make it extra 'nca' for you."

Bongani Dube, The Every Fan Man

Follow his exciting, hysterical journey on Facebook and Instagram: @EveryFanMan, to find out more information on the campaign, join the conversation on Facebook @LunchBarSA, @CadburyPS or @Cadbury5StarSA or on Twitter @LunchBar_SA, @CadburyPSBar and #CadburyChocBar #CadburyTasteTheAction

*Participating Cadbury chocolate bars: Lunch Bar (46g), Lunch Bar Dream (46g), P.S Milk Chocolate (46g), P.S Caramilk (46g), 5Star (48,5g) and Cadbury Crunchie (40g)

** Ts&Cs apply.

Karabo Sethusha

Senior Account Manager at Plato Communications